Because Something Has to Change…

We’re losing our time, attention, and connection to the real world. Smartphones have become accelerants of anxiety, distraction, loneliness, and division. Willpower alone isn’t enough.

Technology is extraordinary: it’s brought education, innovation, connection, and culture. But as growing research shows, it can also harm us — deeply.

• Every day, humanity spends 720 billion minutes lost in social platforms. Every year, that's 500 million years of human potential... wasted

• The average 18-year-old is on course to spend > 93% of their free time on screens for the rest of their lives.

• Kids now spend less time outdoors (under 1 hour/day) than prison inmates

• Anxiety rates have more than doubled since the rise of smartphones.

• Obesity is the world’s biggest health crisis

• Loneliness now affects nearly half of adults.

Communities are declining. Polarisation and pessimism are rising. Businesses profit by selling "quick fixes" — tribes, supplements, apps, mindfulness hacks — as substitutes for real connection.

Smartphones aren’t the only cause but they act as an accelerant, fuelling division, distraction, addiction, and isolation — pulling us away from nature, relationships, focus, and sleep.

We are not products. Our attention is our most precious resource.
And the best antidotes are still free: nature, exercise, real conversations, reading, volunteering, rest, and switching off the noise.

But fighting back is hard.. We’re up against powerful behavioural science — apps designed to addict, to trigger our base instincts: outrage, validation, tribalism, dopamine hits, and endless consumerism.

The solution isn’t abstinence. It’s intention: information, motivation, empowerment.

That’s why smaarter was founded.