Every day, humanity spends 720 billion minutes lost in social platforms. Every year, that's 500 million years of human potential... wasted; The average 18-year-old is on course to spend over 93% of their free time staring at a screen. Lonelier. More anxious. Less alive.
Enough. We don't need more stats. We need solutions.
We fight for focus in an age of addiction. Because time is our greatest asset.
Because real life — people, places, and perspective — isn’t found on a screen.
Join the free smaarter movement to find real-world antidotes, smarter tools, and to reclaim what matters most.
Less scroll. More soul. It’s time to live smaarter.
Reclaim your time. Reclaim your life.
Proud fundraising partner of:
the manifesto
We believe life is too precious to be lived through a screen and that we need to reclaim real, balanced living.
That technology should serve our real lives, not become the place we lose them.
That too many live in a state of overwhelm — battered by a tsunami of outrage, fear, and distraction. People. Place. Perspective- the sources of true joy are being buried under hours of mindless scrolling.
That children's brains are rewiring for constant dopamine hits: boredom is extinct; concentration is crumbling; emotions have been reduced to emojis.
That too many live to be seen to live, rather than to live for themselves.
That in this addiction economy, attention is the new oil. Companies mine us for it, leaving us empty, anxious, and craving another cheap high.
That we are sold the lie that happiness can be bought; that "more" will finally be enough.
Enough.
It’s time for the Smaarter Revolution.
Time to reclaim our time, our attention, and our lives.
To get outdoors.
To smile at strangers.
To reweave the fabric of our communities.
To sit longer with our own thoughts.
To play. To create.
To live under the cloud — not inside it.
#LessScrollMoreSoul Launch Partners
(more being announced weekly)
what is smaarter?
We’re not anti-tech…. we’re pro-you and want to support societal habit change via information, inspiration and empowerment. A push away from digital addiction (less scroll) combined with a pull towards the real-world things that make life worth living (more soul).
This is what smaarter is here to provide.
a) Affiliated with (and fundraising partner for) the Scroll Aware social enterprise - a collective-action alliance of partners advocating for ‘Less Scroll More Soul’ living
b) A for-profit smaarter marketplace of motivation, solutions and antidotes to support individuals with more intentional, real-world living… with profits fuelling the foundation’s agenda. Business, with purpose. (coming soon)
Who is it for?
Rebels who resent their attention being sold and seek antidotes to an always-on life
Overwhelmed individuals keen to reclaim time and perspective
Families keen to understand and manage digital-balance within their homes
join the waitlist
Join the waitlist for free to receive motivation and inspiration about how to manage your tech habits and embrace healthier, happier living in the real-world.
No spam promise. (why would we want you online any longer than necessary?)